Marketsphere Consulting Partners With Aprimo To Deliver Superior Enterprise Marketing Management Experience For Customers
INDIANAPOLIS (March 13, 2006)—– MarketSphere Consulting, a market-focused business consulting firm with industry-leading consultants, today announced a partnership with Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM). Through this partnership, marketers will be able to enhance their business processes and strategic objectives through a combination of the Aprimo Marketing™ suite of applications and MarketSphere’s successful deployment methodology.
MarketSphere consultants help organizations in several industries achieve specific business objectives. As a result of this partnership, the company can now offer its customers Aprimo’s leading EMM technology in efforts to better align their marketing practices. Using its expertise, MarketSphere improves technology implementation and change management to quickly deliver short- and long-term value on marketing investments.
“We are pleased to have the opportunity to partner with Aprimo,” said Steve Sestak, CEO of MarketSphere. ”Its reputation, capabilities and continued focus on the needs of marketers aligns perfectly with our Customer Solutions consulting strategy and further solidifies us as a trusted advisor to marketing executives.”
“MarketSphere is helping Aprimo customers use Aprimo products in the manner most strategic to their individual business,” said Bill Godfrey, president and chief executive officer of Aprimo. “The partnership contributes to our ongoing commitment of helping marketers achieve best practices and a purposeful marketing program.”
The first joint customer to benefit from this partnership is a major online brokerage service provider. After working closely with MarketSphere consultants to outline a marketing strategy and make the transition to Aprimo Marketing technology, the brokerage is using Aprimo to enforce its marketing approach, automate workflow and facilitate consistency. In addition to this customer, MarketSphere is currently deploying Aprimo Marketing at a leading telecom company.
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