Aprimo Names Michael Emerson As Chief Marketing Officer
INDIANAPOLIS (February 13, 2006)—– Aprimo Inc., a leading provider of Enterprise Marketing Management (EMM) software, announced today that marketing veteran Michael Emerson has joined Aprimo as chief marketing officer, where he will be responsible for driving Aprimo’s position as the leader in the EMM software market. In his role as Aprimo CMO, Emerson will provide strategic oversight to Aprimo’s worldwide marketing, including product, corporate and field marketing initiatives.
“Michael brings a demonstrated track record of building companies and marketing organizations that deliver winning results,” stated Bill Godfrey, CEO of Aprimo. “His deep knowledge of customer challenges in the marketing domain will help build upon our record performance in 2005, strengthening our global brand and furthering our leadership in the EMM space. We plan to make bold advances in the coming years, and Michael will play a pivotal role in Aprimo’s future growth and our customers’ continued success with Aprimo Marketing.”
“We are very pleased with the growing market acceptance of Aprimo Marketing and the continued market validation of Aprimo’s industry leadership position,” said Aprimo President and CEO, Bill Godfrey. “Aprimo is rapidly becoming the standard marketing software platform for enterprises worldwide, and our customers are deriving unprecedented value from our innovative solutions, increasing ROI from their marketing campaigns and programs. As we enter 2006, we remain 100 percent committed to our customers’ ongoing success by delivering intuitive new products and teaming with our partners to provide world-class marketing solutions.”
Most recently, Emerson was general manager of the EMM product line at Siebel Systems, where he oversaw the product direction, product marketing and product line distribution on a global basis. Prior to Siebel, Emerson was EVP of marketing and product development at Protagona Worldwide, leading the company to a position of global leadership in the campaign management space. Highly regarded by industry analysts, Protagona was first acquired by DoubleClick in 2003 and subsequently by Aprimo in 2005.
“I look forward to joining the Aprimo team and extending their leadership in the EMM space,” said Michael Emerson. “While the CRM software giants view marketing as an afterthought, Aprimo delivers to the vision and business requirements of CMOs around the world. We will empower marketers to take on the tough challenges of global competition in the years ahead.”
Filed under: Aprimo
