Aprimo Announces Availability of Aprimo Marketing™ 7.5
DM Days – NEW YORK (June 20, 2006)—– Aprimo, Inc., the global leader in Enterprise Marketing Management (EMM), today announced the release of Aprimo Marketing™ 7.5, a holistic approach to EMM that provides marketers with a role-based application for all marketing activities. Available immediately, Aprimo Marketing 7.5 is the most comprehensive EMM software available to marketers and is the answer to a growing need for a strategic approach to marketing. The announcement was made from DM Days, the Direct Marketing Association’s premier event for marketers.
The rise of the CMO position at the world’s largest companies continues to validate marketing in the C-suite, making the marketing function more strategic than ever before. As marketing continues to become more strategic and have increased accountability, a holistic approach allows companies to fully utilize marketing to drive acquisition, growth and retention strategies in order to maximize the lifetime value of the customer.
“Enterprise marketing management (EMM) encompasses the business strategy, process automation and technologies required to effectively operate a marketing department, align resources, execute customer-centric strategies and improve marketing performance,” said Kimberly Collins, PhD, research vice president, Gartner. “Companies with extensive investments in specific areas of marketing automation, such as campaign management or marketing resource management, should look for the benefits that a broader focus on EMM can bring.¹”
The entire Aprimo Marketing suite is built on the Enterprise Marketing Backbone™ (EMB), Aprimo’s visionary execution of a service-oriented architecture (SOA). By delivering a technology that aligns with the future of enterprise software, the EMB “future proofs” investments made by Aprimo customers today. The EMB also delivers an application that is 100% built for marketing, yet fully interoperable with the rest of the enterprise. This delivers marketing out of the ”island of automation” that early point solutions created.
Filed under: Aprimo
