Aprimo Achieves Record Growth In Revenues And New Customer Wins
INDIANAPOLIS (January 18, 2006)—– Aprimo, Incorporated, a global leader in Enterprise Marketing Management (EMM), today announced the company’s record performance in 2005. Highlights for the year include:
1. 50 percent growth fueled by product leadership and strong international expansion
2. Launched Aprimo Marketing™ 7.0
3. Acquired enterprise marketing solutions (EMS) business unit of DoubleClick
4. Grew customer base from 70 to 150 marketing organizations worldwide standardizing on the Aprimo Marketing software platform, expanding its leadership position in the financial services, pharma, retail, telco, media and entertainment verticals
5. Achieved ranking in “Leader” quadrant in Gartner’s 2005 Marketing Resource Management (MRM) Magic Quadrant for the third consecutive year
6. Strengthened sales and service delivery channels by forming global strategic alliances with Aquent, Communisis, EMC-Documentum, NAPC and SAS
Aprimo Delivers Intuitive, On-Demand Software for Marketers
Many of Aprimo’s successes in 2005 can be attributed to the release of Aprimo Marketing 7.0, the flagship suite of Web-based software products that automate, streamline and improve the way marketing organizations operate. The release introduced breakthrough technology for enterprise applications and industry-leading functionality in marketing financial management, marketing production management and marketing planning. These additions and enhancements also included the Web’s next-generation graphical user interface and advanced developer’s toolkit.
“We are very pleased with the growing market acceptance of Aprimo Marketing and the continued market validation of Aprimo’s industry leadership position,” said Aprimo President and CEO, Bill Godfrey. “Aprimo is rapidly becoming the standard marketing software platform for enterprises worldwide, and our customers are deriving unprecedented value from our innovative solutions, increasing ROI from their marketing campaigns and programs. As we enter 2006, we remain 100 percent committed to our customers’ ongoing success by delivering intuitive new products and teaming with our partners to provide world-class marketing solutions.”
Aprimo in Solid Financial Position due to Operating Cash Flows and Financing
In 2005, Aprimo experienced tremendous growth and strengthened its financial position by continuing to generate positive cash flows from operations while successfully completing the acquisition of DoubleClick’s EMS unit. Additionally, Aprimo completed $14.5 million in growth financing led by a mix of current and new investors, including Sigma Partners and Blue Chip Venture Company.
“With its industry-leading software for EMM, Aprimo delivered a strong operating performance in 2005 with significant growth in both sales bookings and revenue,” stated Robert E. Davoli, managing director of Sigma Partners. “With the growth financing and strong operating cash flows, Aprimo is well-positioned to capitalize on opportunities within the burgeoning EMM space in 2006 and beyond.”
Filed under: Aprimo
