Professional Baseball Club Implements Visitar Solution to Drive Sponsorship Sales
Durham Bulls chooses Visitar to enhance visibility and productivity of sales tracking system
Raleigh, NC, January 30, 2007 — Visitar, the first company to offer affordable interaction solutions for small and mid-sized businesses, today announced that the Durham Bulls Baseball Club, a Triple-A affiliate of the Tampa Bay Devil Rays, has implemented 360° Care viaVisitar to track and forecast sales.
The Durham Bulls draw more than 500,000 fans in paid attendance each year to its home stadium, The Durham Bulls Athletic Park in Durham, North Carolina. Corporate sponsorships and season ticket sales are a critical element of the club’s success, and the management team of the Bulls wanted to find a system that would help them manage sales activities and collect information to enhance their relationship with fans from year to year. With its previous sales tracking system, each sales rep managed sales activities independently, with management having little insight into the ongoing relationship that the organization had with the customer and little chance to leverage opportunities to increase sales. One other issue within the Bulls was internal turnover and there was no good mechanism to get new reps up to speed or to pick up where their predecessor left off in the sales cycle.
By deploying 360° Care viaVisitar, the Durham Bulls have linked their sales team into a common system to gain visibility and enhance overall productivity. 360° Care viaVisitar is an affordable web-based solution that provides complete CRM capabilities to manage contacts, sales efforts, and service activities. Integrated with existing phone systems, Visitar software enables inbound and outbound connections with prospects and customers, even allowing representatives to use the system from home or on the road.
“With Visitar software, we were able to get up and running quickly,” said Assistant General Manager Jon Bishop of the Durham Bulls. “Before we had the Visitar solution in place, it was difficult to know how many calls our reps were making, or get a good picture of the sales forecast. Now we can gauge anticipated revenues and most importantly, we have a centralized place to track our year-to-year relationships with our fan base and corporate sponsors.”
360° Care viaVisitar’s intuitive dashboard creates associations within all customer records, giving all sales representatives a 360° view of the customer experience and provides the Durham Bulls management team insight into sales pipelines to track its progress. Activities are tracked through each stage of the sales cycle, with product offerings and interaction levels specific to the Bulls’ business model. Through this implementation, sales representatives selling season tickets, group tickets, special event passes, and sponsorships have also gained access to advanced features such as call recording, conferencing, and silent monitoring.
“Until recently, sophisticated customer interaction applications were exclusively found within the largest of organizations,” said Hank Barnes, Vice President of Marketing and Product Management at Visitar. “With 360° Care viaVisitar, businesses of all types and sizes now have access to a highly efficient model for driving new sales and customer retention. We’re thrilled that the Durham Bulls have implemented our latest solution and look forward to watching them grow their great organization.”
Filed under: Visitar
