PetMed Express Selects ATG Commerce
America’s Largest Pet Pharmacy Selects ATG’s Market-Leading Platform for Personalized e-Commerce
CAMBRIDGE, Mass.–(BUSINESS WIRE)–ATG (Art Technology Group, Inc. NASDAQ: ARTG), the leading e-commerce platform vendor, today announced that PetMed Express Inc., (NASDAQ: PETS - News) has selected ATG Commerce to re-launch its online store and drive a more compelling online customer experience, as the company revolutionizes the online sales of prescription and non-prescription pet medications as well as health and nutritional supplements for dogs, cats, and horses. By implementing ATG Commerce, PetMed Express will bolster its e-commerce presence and provide customers with a more personalized and relevant shopping experience as they navigate through the Company’s catalog of over 750 medicinal, health, and nutrition items. After a thorough search, ATG was selected because of its reputation as market leader in overall e-commerce solutions, targeted personalization, and expert content management.
“As our customer base continued to grow, we needed a solution that could better support our marketing efforts by offering our customers a consistent and more personalized shopping experience,” said Menderes Akdag, CEO and president of PetMed Express, Inc. “We decided that our current platform needed to be updated and ATG was the right choice for us. With ATG Commerce, we can focus our marketing and merchandising efforts on giving customers what they want and having enough flexibility to introduce and add new Web merchandising campaigns without compromising performance.”
“ATG has proven to be the top choice for sellers who want to make the most of their presence selling on the Web,” said Cliff Conneighton, senior vice president of marketing, ATG. “We’re proud that PetMed Express, Inc. recognizes the importance of delivering powerful e-commerce capabilities while maximizing their business investments. This, once again, demonstrates our ability to provide top consumer retail companies with the versatility, strength, and customization capabilities that they need to differentiate themselves in the marketplace.”
Filed under: ATG
