CSO Insights Validates FirstWave’s eMarketing Solution
ATLANTA, February 5, 2007 - FirstWave Technologies, Inc. (NASDAQ: FSTW) announced today a report from a leading research firm on their experience using FirstWave’s new eMarketing solution. CSO Insights is a research firm that specializes in measuring the effectiveness of today’s sales and marketing organizations. Jim Dickie, partner in CSO Insights, stated that FirstWave’s “response rate of getting executives to click through to our survey was 428% more than we had been achieving. Our reaction was this of course had to be due to the quality of the list they were using. FirstWave acknowledged that might be part of it, but suggested we take their exact approach to send invitations to the executives we had already invited on our own list. Our results—a 251% improvement over what we had previously been generating when left on our own!”
So What Does Better Look Like?
What were the keys to this improvement in performance? “FirstWave showed us their approach was a combination of several factors; list quality; the ability to segment the exact class of executives we should target; optimized delivery methods to get through corporate spam filters; targeted messaging to optimize click-throughs; and analytics that track behavior so that the process can be improved based on the lessons learned from each previous campaign,” continued Dickie.
On November 8, 2006 FirstWave issued two press releases describing a major upgrade of technologies and a major expansion of solution offerings. Firstwave’s focus is to provide internet marketing solutions designed to ensure you’re first: first to reach the right business prospects, first to nurture them — and first in mind when they’re ready to buy. “The CSO Insights Report validates that our new technology and solution offering is on the right track. In our own internal marketing programs using our new technology, we are consistently seeing marketing responses that are 50% above the high end of expected response rates in the marketing industry”, said Richard Brock, CEO of FirstWave.
Filed under: Firstwave
