RightNow Named a Leader in Independent Research Firm Midmarket CRM Evaluation
Bozeman, MONT. (February 23, 2007) — RightNow(R) Technologies (Nasdaq: RNOW) today announced it was named a leader in the Q1 2007 Forrester Wave(TM) report, Midmarket CRM Suites (February 2007). According to the report, “RightNow scores well in sales, service, marketing and analytics, making it more well-rounded than other choices on the market. The solution’s ability to support both B2B and B2C needs means it can provide strong CRM for firms selling in either model, as well as firms whose business spans both models.”
In evaluating RightNow’s CRM offerings, available through the software-as-a service (SaaS) deployment model, Forrester noted:
- With a strong suite of tightly integrated tools spanning contact channels, RightNow presents a robust offering for customer service, especially for consumer-facing organizations.
- RightNow is investing heavily in solving customer-facing challenges and improving its artificial intelligence and advanced technology capabilities.
- RightNow delivers its solutions for a Day 1 Advantage on the concept of “start with results, build on success.” RightNow uses a phased implementation plan designed to deliver immediate high-impact results and then builds incrementally on that initial success.
“We are thrilled that RightNow has been recognized as a leader,” said Jason Mittelstaedt, vice president of marketing for RightNow. “This acknowledgement underscores what our customers have been telling us, delivering exceptional customer experiences is their most important job and our technology solutions are critical to their efforts.”
Filed under: RightNow
