Oracle’s Siebel CRM On Demand Named a Leader in Midmarket CRM Suites According to Independent Research Firm
REDWOOD SHORES, Calif., 21-FEB-2007 01:30 PM Oracle today announced it was named a “Leader” in the latest Forrester Wave Evaluation: Midmarket CRM Suites, Q1 February 2007. Oracle’s Siebel CRM On Demand achieved status as a leader based on its strong functionality and ease of use for a midmarket CRM suite. Status as a leader was contingent on Oracle’s Siebel CRM On Demand performance across approximately 490 criteria in the three areas of current offering, strategy and market presence. According to the report, “Oracle’s acquisition of Siebel adds one of the strongest software-as-a-service (SaaS) customer relationship management (CRM) products on the market to Oracle’s On Demand portfolio. The Oracle Siebel CRM On Demand product has strong functionality for sales, service, marketing, and analytics and an intuitive, easy- to-use interface.”As interest in SaaS is gaining momentum, organizations are increasingly seeking software such as Oracle’s Siebel CRM On Demand. No longer just a tactical solution for managing contacts and accounts, on demand CRM has blossomed into an entire suite of integrated sales, marketing, and service capabilities to support end-to-end customer-facing business processes. Oracle’s Siebel CRM On Demand provides the comprehensive, strategic CRM capabilities customers require to be successful, including built-in analytics, a built in-virtual call center, and vertical editions featuring industry-specific out-of-the-box functionality. Additionally, Oracle’s Siebel CRM On Demand is developed on a world-class, standards-based hosting infrastructure, providing leading security, reliability, availability and accountability at a low cost.
“Customers clearly see the benefit of strategic on demand CRM exemplified by Oracle’s Siebel CRM On Demand that provides comprehensive sales, marketing, and service functionality, accelerates time to value by its ease of deployment, and offers the choice to migrate to on premise CRM as business needs evolve,” said Robert Reid, Oracle Group Vice President, CRM On Demand. “We are honored to be recognized as a leader and will continue to provide our customers with the most complete on demand CRM solution to drive measurable business results.” Forrester also names Oracle’s Siebel CRM Professional Edition as having the strongest current offering this recent report see -http://www.oracle.com/corporate/press/2007_feb/forrester- mm07.html
