SAP Names Christoph Liedtke Vice President of Global Media Relations
WALLDORF, Germany - February 12, 2007 - SAP AG (NYSE: SAP) today announced the appointment of Christoph Liedtke as new vice president of Global Media Relations. Effective February 1, 2007, Liedtke is responsible for all global media relations activities for SAP, including business, finance, trade, technology media, as well as new and social media.
Based in Walldorf, Germany Liedtke reports directly to Herbert Heitmann, head of SAP Global Communications.
“With Christoph’s appointment, we are strengthening our global team with a seasoned professional who brings a wealth of international communications experience and deep technology expertise,” said Heitmann. “Christoph will help us to better focus and further enhance the effectiveness of our global media relations efforts as we continue to build SAP’s already strong brand awareness as the world’s leading provider of business software.”
Liedtke joins SAP from Qimonda AG, the world’s second-largest DRAM semiconductor company, where he served as head of global public relations. Qimonda was a part of Infineon Technologies AG until May 1, 2006, when it became its own entity. Prior to this role, he was spokesperson for Infineon Technologies North America, based in San Jose/Silicon Valley, and responsible for all media relations and executive communication activities of the company in North America. Before his international assignment, he was director of public affairs for Infineon Technologies in Munich.
Liedtke holds a master’s degree in political science from the University of Tennessee, Knoxville, in the United States.
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