Sterling PCU Wins Stevie Award for CRM Implementation & User Adoption Program of the Year

2006 Selling Power Sales Excellence Awards Recognize Company’s Use of SugarCRM for High Levels of Adoption and Business Results

LAS VEGAS, NEVADA - December 12, 2006 - Sterling PCU was presented with a Stevie Award in the CRM Implementation & User Adoption category at the 2006 Selling Power Sales Excellence Awards in Las Vegas on December 5th.

The new awards were jointly presented by Selling Power magazine, the leading sales management publication with 145,000 subscribers in 67 countries, and The Stevie® Awards, which have been hailed as “the business world’s own Oscars” by the New York Post (April 27, 2005).

More than 600 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories this year, including Best Run Sales Organization of the Year, National VP of Sales of the Year, and Sales Training Program of the Year.

Founded in 1946, Sterling PCU provides specialized equipment to the appliance and automotive industry. Sterling’s refrigerant and fluid processing systems can be found in the manufacturing and assembly facilities of the best-known companies in the world, including Mercedes-Benz, Toyota, Caterpillar and General Electric.

Sterling uses Sugar Professional On-Demand to manage all aspects of the sales process, from the initial lead to custom quoting. Sterling’s use of SugarCRM stood out because the company was able to automate complex and lengthy business processes with Sugar while achieving user adoption levels of over 90 percent.

“We are honored to receive the Selling Power Sales Excellence Award,” said Christopher Edwards, General Manager of Sales and Marketing, Sterling PCU. “It is a fine recognition of an incredible partnership between Sterling PCU and SugarCRM. The customer service SugarCRM provides Sterling PCU is top-shelf, their product, out-of-the-box, is unbeatable, their professional services - on-time and on-budget. In a nutshell, SugarCRM values PCU as a customer, before, during and after the sale.”

Members of the Awards’ Board of Distinguished Judges & Advisors and their staffs selected the Award winners from among the Finalists. Finalists were chosen by business professionals worldwide during preliminary judging.

“We congratulate Sterling PCU and SugarCRM for this award in the first annual Selling Power Sales Excellence Awards for their historic accomplishments,” said Gerhard Gschwandtner, founder and publisher of Selling Power. “As these awards grow in entries and visibility over the years, Sterling PCU will be able to look back with pride and say that they were the first-ever winners of these coveted awards.”

“We are thrilled Sterling PCU was recognized for their success with SugarCRM,” said Lars Nordwall, Vice President of Worldwide Sales, SugarCRM. “With the flexibility and control of SugarCRM’s Commercial Open Source solution, companies of all sizes can realize similar results.”

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