Homebuilders and Real Estate Companies Build Foundation for Growth with Pivotal CRM from CDC Software
Pivotal CRM solution finalist in prestigious homebuilding award
ORLANDO, FL, International Builders’ Show, February 07, 2007— CDC Software, a wholly owned subsidiary of CDC Corporation (NASDAQ: CHINA) and a provider of enterprise software applications, announced today broad customer adoption of its industry-leading Pivotal CRM solution for the homebuilding and real estate industries.
New customers that recently selected Pivotal CRM for Homebuilding and Real Estate include: Bonita Bay Group, a Bonita Springs, Fla-based real estate development company; Frontier Communities LLC (Frontier Living), a Denver, Col.-based homebuilder; Intracorp Projects Ltd, a Vancouver, British Columbia-based real estate company; M/I Homes Inc., a Columbus, Ohio-based homebuilder, Newland Communities, a San Diego-based masterplanned community developer.; Schumacher Homes, a Canton, Ohio-based homebuilder; and Southern Homes, LLC., a Miami-based homebuilder.
Pivotal CRM has quickly become the de facto CRM solution in the homebuilding and real estate industries with 4 of the Top 10 U.S. homebuilders running Pivotal CRM in their operations and an estimated $24 billion in homes marketed and sold in 2006 with these software applications.
A growing number of customers are selecting this industry-specific solution that enables home builders and real estate businesses to develop deep insight into their customers’ needs and preferences. This comprehensive system helps them attract more high-quality home buyers, shorten sales cycles by streamlining the sale process, and deliver outstanding customer care. Pivotal CRM is widely used by single- and multi-family home builders, title and mortgage companies, commercial property managers, and other real estate businesses to better manage relationships throughout the customer lifecycle and across the enterprise to create “customers for life”.
Pivotal CRM is also a finalist in the Sales and Marketing category for the Innovative Housing and Technology (”IHTA”) Award sponsored by the National Association of Home Builders and TecHome Builder magazine. The IHTA recognizes significant advances and best practices by product manufacturers, integrators and builders in home technologies and IT solutions for the housing industry. Winners will be announced on Feb. 8 at nextBUILD™ during NAHB’s 2007 International Builder’s Show in Orlando. CDC Software will be demonstrating Pivotal CRM for Home Building and Real Estate at the International Builder’s Show at Booth W4489 in the West Hall.
“We are very pleased with the robust growth in customer adoption of Pivotal CRM for Homebuilding and Real Estate,” said Bruce Cameron, senior vice president of CRM Solutions for CDC Software. “Our growing list of customers with their measured benefits and accomplishments with Pivotal CRM is a true testament to the value we offer to homebuilders and real estate companies. We are quickly becoming the software vendor of choice among these industries.”
Filed under: Pivotal
