Independent Research Firm Cites RightNow as a Strong Performer in the Enterprise CRM Suites Market
Bozeman, MONT. (February 6, 2007) — RightNow(R) Technologies (NASDAQ: RNOW) today announced that it was among the select companies that Forrester Research invited to participate in its Q1 2007 Forrester Wave™ report, Enterprise CRM Suites (February 2007). In this evaluation, RightNow was cited as a strong performer, offering “strength in the core CRM functionalities of marketing, sales, service and customer analytics.” For a copy of the report, visit: Forrester Wave Report.
In assessing RightNow’s CRM offerings, available through the software-as-a service (SaaS) deployment model, Forrester noted:
- RightNow is best suited for larger deployments,
with 1,800 customers and a heavy presence in industries such as government, retail and consumer packaged goods (CPG), high tech, and finance. - RightNow is a good fit for organizations needing strong CRM with quick time-to-value.
RightNow’s SaaS deployment model generally delivers quick-time-to-value, strong usability and lower upfront costs compared with traditional on-premise solutions. - RightNow is a good fit for organizations needing the ability to start small without limiting future flexibility.
Firms can start out with a divisional or department CRM deployment using a single module of the RightNow CRM suite (such as sales, service or marketing) and roll out incrementally as needs change.)
“We’re extremely pleased that RightNow received such excellent scores,” said Jason Mittelstaedt, vice president of marketing for RightNow. “RightNow’s customers consistently tell us that quick time-to-value, minimal upfront costs and flexibility are key factors in their decisions to partner with us.”
RightNow Solutions Help Companies Deliver Exceptional Customer Experiences
RightNow’s award-winning suite of enterprise service, sales and marketing solutions is designed to help companies ensure that the customer experience consistently exceeds expectations. Built to meet the needs of the most demanding global organizations, RightNow’s solutions are easy to use, quick to deploy and simple to customize and manage.
Filed under: RightNow
