Glenmede Trust Wins CRM Market Award With First-of-Its-Kind Solution for Investment Services Industry
Onyx Software Integrates 10 Systems to Handle Critical Investment Functions With Single, Complete Wealth Management Platform
BELLEVUE, WA - November 13, 2006 - Onyx Software Corporation, a business unit of M2M Holdings Inc. and worldwide leader in customer relationship management (CRM) solutions for the enterprise, today announced its customer, The Glenmede Trust Company (Glenmede), has won a CRM Market Award from CRM Magazine in the category of Enterprise Suite CRM. Glenmede provides investment services to individuals and manages more than $15 billion in assets. The award recognized Glenmede’s use of the Onyx solution as part of an overall technology initiative to create a complete wealth management platform.
CRM Magazine lauded CRM Market Award recipients during the destinationCRM 2006 Conference, held on Sept. 18, 2006. The CRM Market Awards recognize people and companies that have performed at the highest level, shaping the CRM industry and pushing it forward. The awards specifically showcase user companies that have commendably implemented CRM practices to garner impressive return on investment. Glenmede was the sole winner of a CRM Market Elite Award in the Enterprise Suite CRM category.
Glenmede’s wealth management platform took everyday operations, as well as an investment platform developed by InvestEdge, and incorporated a front-end CRM system based on the Onyx Employee Portal, a thin-client solution providing sales, marketing and service organizations with a centralized digital workspace for exceptional customer management. The creation of Glenmede’s complete wealth management platform resulted in the integration of 10 disparate systems-systems supporting such areas as trust accounting, tax optimization, trading, CRM, portfolio analytics, management, performance measurement, and report packaging.
“We face many larger competitors, so our true differentiator has always been superior customer service,” said Nick Voutsakis, Glenmede’s chief technology officer. “To ensure future growth, we realized an integrated, all-encompassing platform was a necessity, yet no single vendor offered a complete solution. In Onyx, we found the technology to create this platform and, already, we’ve seen an impressive return in areas such as profit margin and customer satisfaction.”
“We feel privileged to support companies who differentiate themselves with customer satisfaction and loyalty,” said Tom Millay, general manager of Onyx. “Glenmede has taken the tools available in Onyx and created a one-of-a-kind solution that creates tremendous value for its clients.”
Filed under: Onyx
