CRM Software Comparison Blog

CAMPBELL, Calif. (August 21, 2006) – Saratoga Systems, a global leader in CRM solutions since 1987, has today announced that Saratoga CRM has been chosen by Eurostar to strengthen the synergy and communications between its four separate sales teams based in France, Belgium and the UK. Eurostar required a system that would improve working practices by increasing transparency amongst the different teams, but which could also meet the varied and diverse requirements of each team individually, thus enabling them to build on the level of customer service that was already being achieved.

In late 2004, Eurostar recognized the need to improve the standards of communication between its three sales teams responsible for the leisure and corporate markets in France , Belgium and the UK , and its International sales team which works closely with Eurostar’s overseas distributors. The decision to implement Saratoga ’s CRM solution was taken after many months spent identifying the varied needs of the four sales teams, and after carefully researching the various products and vendors in the CRM market.

“We were impressed with a number of products that are available in the CRM field, but what we particularly liked about Saratoga’s solution was its ease of use and the fact that it is highly configurable, said Emma Harris, Director of UK and International Sales. “Saratoga put a great deal of effort into identifying what mattered to Eurostar, and put together a model that each team could easily identify with and immediately see as being ‘their own’ system. Saratoga CRM can also be easily customised to grow with our teams as they develop, and offer an excellent management reporting facility.”

Saratoga CRM will offer Eurostar a flexible, cost-effective solution for improved sales, marketing, and customer service effectiveness across its four sales teams. The improved visibility of critical sales data across all teams will ensure faster customer response times. All of these factors, coupled with its ease of use and simple customization, satisfied the Eurostar’s demand for an account management solution that would enable the sales teams to enhance existing levels of customer service.

“With the introduction of this new CRM system, I am confident that we will quickly see the benefits, since it will provide us with a flexible management reporting tool, whilst also giving us transparency in our interaction with our accounts. The ability to share information across all teams will take our salespeople to the next level in terms of professionalism, efficiency and customer service,” concluded Emma Harris, Director of UK and International Sales.

“We are delighted to be working with Eurostar on a project like this, and to demonstrate how Saratoga CRM could work for them and bring the company’s diverse sales teams together,” said Guy Tweedale, Managing Director, Northern Europe , and Saratoga Systems. ”We are committed to working with our customers every step of the way to find the solution that meets their specific requirements. Our relationship with Eurostar is testament to this commitment.”

Based on an open, flexible architecture, Saratoga CRM provides rich, proven functionality, reliable synchronization , and superior integration with backend systems, with the flexibility to adapt existing business processes and customize them as they are needed. The single unified database provides robust data distribution and complete, real-time access to accurate customer and prospect data , anytime and anywhere.

Filed under: Saratoga Systems