Computer Telephony Integration (CTI) with Surado CRM
Surado CRM announces support for ShoreTel Telephone Systems
Riverside, CA, October 25, 2006 - Surado Solutions, a company that provides Customer Relationship Management (CRM) solutions for small to medium sized enterprises, today announced the support of Computer Telephony Integration with ShoreTel IP PBX telephone systems.
Providing out of the box integration is critical for any business using CRM systems today. Towards that end, Surado continues to increase its integration feature set with third party applications and systems. With CTI integration to ShoreTel telephone systems, when an incoming call is directed to an extension, Surado CRM CTI application residing on the computer is automatically alerted and pops up the Surado CRM Contact Screen for the person calling in. A variety of features are then available to the end user – To continue working on the Surado CRM system, to put the contact on hold or to transfer to another extension. A variety of configurations allow you to configure the system to automatically fill marketing related information including which 800# was called as well as tracking an activity – whether it is – called received, called transferred, etc.
“From a product development standpoint, our team is constantly focusing on two areas –bringing never before seen innovative solutions to the market and continuing to expand our out of the box integration with popular third party applications” said Sundip R. Doshi, Surado CRM CEO. “As more and more businesses move towards an IP based telephone system, having tight integration between telephone systems and CRM applications are critical to improving productivity and a higher level of end user experience.”
Telephone systems are critical to business operations and many organizations require a reliable communication 24/7 with 99.99% up time. One such organization is a professional law corporation located in Irvine, California. “As we continue to expand our operations serving more clients than ever before, it became critical that we upgraded our telephone and customer relationship management systems to provide better customer service.” said the Director of Internet Technologies. “Because Surado CRM offered one of the best CRM features in the marketplace coupled with ease of use and ShoreTel continues to be the fastest IP based telephone systems with great features and customer service, it was an easy decision when we learned that both of these products provided seamless integration. Now, our calls are handled much more professionally and efficiently while all communication is tracked in our Surado CRM system.”
Surado plans to release seamless integration to other popular IP based telephone systems in the next year as demand for CRM and CTI continues to increase.
Filed under: Surado
