KANA and Leading Industry Analyst to Host DestinationCRM Webinar on Leveraging Chat to Deliver a Seamless Customer Experience
MENLO PARK, Calif. – October 10, 2006 – KANA Software Inc. (PinkSheets: KANA.PK), a world leader in multi-channel customer service, today announced that it will participate in a live destinationCRM Webcast on Wednesday, October 11, 2006 at 11:00 a.m. PDT. Lead by KANA and featuring Forrester Research vice president Chip Gliedman, the Webinar will discuss how organizations can incorporate live chat and Web collaboration tools into their multi-channel strategies to deliver a seamless customer experience and drive improvements to the bottom line.
Who: Anand Chopra, director, product marketing at KANA; Chip Gliedman, vice president at Forrester Research; and Bob Fernekees, publisher of CRM magazine.
What: Mr. Chopra and Mr. Gliedman will present a live Webinar entitled, “Using Online Chat to Improve Service & Reduce Costs.” Leading enterprises are increasingly adopting online chat as a part of their multi-channel service offering and are reporting significant bottom-line benefits. Moderated by CRM magazine Publisher Bob Fernekees, this educational Webinar will outline the key elements of integrated chat e-services, including how companies can enable customers to seamlessly escalate from Web self-service to online chat as well as how agents can co-browse with customers in real-time for instant problem-solving. In addition, KANA will provide a demonstration of KANA Response Live, illustrating unique features such as business rules that automatically route a customer to a particular agent or product specialist, collaborative form-filling capabilities and security features that prevent agents from seeing sensitive information, such as a credit card or PIN number, during a co-browse session.
When: Wednesday, October 11, 2006 at 11:00 a.m. PDT/ 2:00 p.m. EDT
Where: Register at: www.destinationcrm.com/webevents/kana/11oct2006
Filed under: Kana
