Leading Analyst in Financial Services to Discuss Tactics for Improving the Client Experience
TowerGroup Research Director Gavin Little-Gill featured as guest speaker in live web event hosted by Pivotal Corporation
VANCOUVER, BC - September 8, 2006 - WHAT:
Pivotal Corporation, a leading provider of customer relationship management applications for investment banking, institutional asset management, commercial banking, retail brokerage and other financial services industries, will host a live web event on “Hunting & Farming: The New Financial Services Relationship Paradigm.” The secret of success lies in understanding two key facets of client-facing activity, hunting and farming. “Hunting” consists of developing new opportunities for the firm. “Farming” consists of nurturing and cultivating relationships with existing clients. Together, these two approaches constitute two discrete lines of revenue that can help drive higher profits from better client relationships, satisfying clients and CFOs alike. Experts will discuss how these systematic approaches to client relationship management can help companies develop a competitive advantage and how this concept can be applied across diverse lines of business, including institutional asset management, retail brokerage and capital markets. This event is co-sponsored by Microsoft Corporation. Registration is free of charge.
WHO:
TowerGroup Research Director Gavin Little-Gill and Pivotal Corporation ’s General Manager of Financial Services, Jason Rushforth , will explore the hunting-farming relationship dynamic and the unique value that can be derived from better client relationship management.
WHERE:
Register now at http://go.pivotal.com/hfwebinar
WHEN:
Thursday, Sept. 14, 2006 10:00 a.m. PDT / 1:00 pm EDT
Filed under: Pivotal
