CRM Software Comparison Blog

Fremont, California, May 1, 2006 – Soffront® Software Inc. (www.soffront.com), a leader in mid-market CRM, today announced that Worldlink Integration Group, Inc. (www.worldlinkintegration.com) has selected on-demand Soffront CRM to improve productivity and data integration.

“We wanted to improve productivity in all aspects of our business and integrate all customer, prospect, and project data into one system,” said David R. Clarke, president and CFO of Worldlink Integration Group. “We also wanted to increase our customer’s ability to securely communicate with us and access collateral material through the web, thereby improving customer service.”

Worldlink selected Soffront because it provided the best features and the most flexibility. “As a mid-market organization, we needed a product that was customizable and flexible, but not too large,” commented Clarke. “Other products we looked at were not as flexible or were just too cumbersome for our needs.”

Clarke went on to say that with Soffront CRM, they are now much more organized and productive. “All relevant information, such as contracts, proposals, and prospect data, is easily accessible in one secure location. Having one central location for all of our data ensures that our business processes are more streamlined and efficient.”

Worldlink is also improving efficiency using Soffront CRM portals. The portals act as the doorway to Soffront CRM applications and other applications such as accounting and enterprise resource planning (ERP). “All of the accounting, project management, and contact applications we use are integrated with Soffront CRM, which also improves our productivity,” continued Clarke.

Filed under: Soffront