Surado Announces Release of Surado Small Business CRM
Riverside, CA, September 12, 2005 - Surado Solutions, the emerging innovator in Customer Relationship Management (CRM) solutions for small to medium sized enterprises, today announced the release of Surado Small Business CRM.
Customer Relationship Management (CRM) software provides all the features and functionality found in a typical contact management package such as ACT! or Goldmine–plus much more. CRM software is more robust and comprehensive, providing a single view of an organization’s customers. By providing a central repository for customer information from which all representatives work, and integrating with other third party software, businesses can have a complete real-time “picture” of their customers.
“We identified a significant gap in the market,” said Sundip R. Doshi, Surado’s CEO. “A small business trying to move from a basic contact management product (averaging $200-300/user) to a true CRM package (generally priced closer to $1,500-$3,000/user) may suffer sticker-shock. Surado Small Business CRM provides an excellent entry package to help bridge that gap.”
To help small business get started, and to better “seed” the lower end of the entry level CRM market, Surado Small Business CRM provides comprehensive on-premise CRM for up to 10 users for as little as $500 per user, which translates to about $21 per user per month. And to further assist its growing customers, Surado provides a trade-in credit for customers who move to its Surado CRM Enterprise solution, which targets the 11-1,000 user market and can be done seamlessly.
Surado Small Business CRM includes all of the features and functionality of Surado CRM 5.0 Enterprise’s core suite, plus several powerful modules—all bundled into one affordable package:
- Surado CRM Suite:
- Contact and Account Management
- Sales Automation
- Marketing Automation
- Customer Service/Help Desk - Surado Integration for Microsoft Exchange 200x
- Surado Integration Module
- Surado CRM Web Module
“There’s a lot of talk about the growth in the hosted market through ‘affordable’ pay-as-you-go products such as Salesforce.com, RightNow Technologies, and Netsuite,” stated Cheryl L. McCarthy, Surado’s Executive Vice President. “But what we’ve found is that our customers do not want their valuable data sitting on someone else’s server–and when you spread your cost across a lease, Surado Small Business CRM’s $21 per user/month is actually less than the hosted model, right out of the gate.”
Surado Small Business CRM addresses many of the advantages touted by hosted models:
- Ease of Use (Intuitive Design facilitates fast user adoption)
- Rapid installation (Less than 30 Days)
- Low Total Cost of Ownership
- Anytime/Anywhere Access (Included Surado CRM Web Module Provides Flexible Access Through Secure Internet Connection)
- Version Protection (Updates keep software current to latest version)
“Many software vendors introduce ‘Lite’ starter versions to the market, stripping out key features and functionality that leave you wanting their more robust ‘complete’ packages,” stated Jack Robinson, Surado’s Director of Sales. “But that’s not Surado’s approach. We understand that small business is up against the ‘big boys’ —so they need complete tools to enable them to compete effectively, helping ensure not only survival but also prosperity.
Surado Small Business CRM also includes powerful newly-introduced functionality such as Dynamic Workflow, Dashboards and integration with Microsoft Project. Whether an organization is small, medium or large sized, Interactive Workflow functionality will help streamline and simplify processes, reduce training time, improve customer service and increase business flexibility. By utilizing a graphic representation of an organization’s workflow, users can be guided on a “best practices” path to accomplish tasks. Not only will users move from one step to another with ease but they’ll also be empowered to open specific functions within the workflow, defining more detailed processes that need to occur.
Filed under: Surado
