Green Company Builds Customer Relationships with FrontRange™ GoldMine®
Dublin, CA Tuesday, May 09, 2006
The Green Company, an award-winning homebuilder based in Newton, Massachusetts, uses FrontRange™ GoldMine® Corporate Edition to synchronize its database of property and customer records and automate reporting, saving its 80 employees hours of manual searching. The custom configured GoldMine solution was implemented by FrontRange Partner Harvest Solutions LLC.
The 50-year-old Green Company has designed and built 20 residential communities in New England, including the award-winning community, Winslowe’s View At The Pinehills, which features homes amid forests and golf courses in historic Plymouth, Massachusetts.
According to Carolyn Pompeo, sales and marketing associate for The Green Company, the organization has about 40 points of contact with a customer from initial inquiry through home completion and the warranty period. To ensure seamless client service across the many departments, she explained, an employee must be able to access the most current information about clients at any time. Until 2004, different company divisions were using a variety of applications to track client information. Not only was this system inefficient, but it caused duplication of data between divisions, resulting in delays, lost time and difficulty in running reports.
“We needed a customer relationship management tool to bring all of our client information together,” Pompeo said. “We were looking for one centralized database that everyone in our company could access.” According to Pompeo, GoldMine has streamlined the company’s reporting system so that reports that normally took hours every week now take minutes. “Harvest Solutions helped us customize GoldMine to our unique needs, so it’s more than a CRM system,” Pompeo added. “It’s a wealth of information that everyone in our company can access.”
Filed under: Goldmine
