Acer’s e-Enabling Services Business Group Selects Salesforce.com after Abandoning its Siebel CRM Solution
Acer’s e-Enabling Services Business Group Selects Salesforce.com after Abandoning its Siebel CRM Solution
World’s fourth-largest branded PC vendor streamlines sales processes on salesforce.com and will leverage salesforce.com’s AppExchange for channel management
SAN FRANCISCO — May 24, 2006 — Salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, today announced that Acer, the world’s fourth-largest branded PC vendor, has standardized its e-Enabling Services Business Group (EBBG) on Salesforce.
Acer is one of the 22,700 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of April 31, 2006. Revenue and subscribers will be recognized as the service is delivered.
To support more effective performance measurement of sales teams and individuals, Acer EBBG selected Salesforce SFA (sales force automation) after terminating its Siebel CRM solution. It is also considering extending the capabilities of Salesforce SFA by deploying on-demand partner management applications from salesforce.com’s AppExchange platform.
Following the deployment of Salesforce SFA in one of Acer EBBG’s business units, it quickly became apparent that managers were better equipped to track and evaluate sales performance of both teams and individuals and manage resources in real-time. Through optimization of its sales resources, Acer EBBG will benefit from improved productivity and sales performance.
“Salesforce.com gives us a sophisticated but easy to use salesforce automation solution that was painless to get up and running,” said Jonathan Tong, Chief Strategy Officer, EBBG, Acer. “The transparency it provides sales and marketing staff enhances their ability to make informed decisions and forecast accurately. Low maintenance costs and high-user adoption mean we’re on track to see rapid ROI and we expect users to benefit significantly from improved sharing and management of sales information.”
Acer EBBG is also considering how to leverage salesforce.com’s AppExchange platform to customize its SFA solution as well as integrate ISV solutions. “The AppExchange makes it easy to extend our CRM system using third-party applications. We can browse and test drive business applications designed for collaborating and communicating with our channel partners and quickly install them with minimal fuss,” said Tong.
Salesforce SFA is a highly flexible and customizable solution that will assist Acer EBBG in a broad array of sales functions, including real-time and seamless access to information for sales teams and channel partners, visibility of sales pipeline, dashboards and reporting, ensuring high standards of client servicing and KPIs for sales performance evaluation.
“There’s an incredible appetite for on-demand solutions among businesses of all sizes in Asia Pacific,” said Steve Russell, CEO and President, Asia Pacific for salesforce.com. “Irrespective of size, industry or geography, business success can no longer be separated from the software requirements that streamline processes, manage customer relationships and optimize margins. But businesses are recognizing that the traditional requirements of large software budgets, accompanied by costly maintenance and upgrade cycles simply make no commercial sense.”
“On-demand solutions allow organizations to embrace the benefits of enterprise software without the back-breaking costs or resource requirements associated with on-premise software. As an undisputed market leader, Acer’s endorsement of salesforce.com demonstrates the value of on-demand CRM to meet the unique needs of businesses,” said Russell.
Filed under: Salesforce.com
